Your brand + the aroma of delicious pizza = effective advertising

Pi Advertising - Pizza Box Advertising

Why pizza box advertising is effective

When you put your ad on a pizza box, it reaches more people for longer with more engagement and is supported by all the positive associations of the pizza itself. Here’s why it works:

  • Each box physically reaches up to 3 people
  • Boxes are viewed and shared for an average for 45 minutes while the pizza is being eaten
  • The box usually stays in the home for 24 to 36 hours before people recycle it or throw it away, offering multiple reinforcement opportunities
  • The large surface area of a pizza box (325mm x 325mm x 40mm) is ideal for advertising and promotions
  • A physical object has a higher impact and is less avoidable than social media ads or traditional TV commercials
  • People eating pizza are in a positive state of mind, leading to positive associations with your brand
  • While a box can display multiple ads, each box will only ever include one advertiser per sector, ensuring that for a given box your ad will never have to compete with a competitor in the same market.

Location targeting and demographics

We currently deliver more than a quarter of a million pizza boxes every month to over 300 restaurant locations in the Western Cape, Gauteng and KwaZulu-Natal, and we’re constantly expanding our reach.

This allows you to select at a granular level who’s going to see your ad, down to individual restaurant locations. The majority of the customers we reach are in LSMs 7 to 10, however this can be adjusted using location as a proxy for income. Our pizza boxes are used by restaurants for takeaways, doggy bags and deliveries, which means we reach both families and individuals, primarily between the ages of 18 and 49.

GET A QUOTE TODAY

Packaging advertising is much more cost-effective than traditional print, billboard and TV advertising. Talk to us today for a quote to put your brand onto a high quality, glossy, 100% recyclable pizza box, and add packaging advertising as a marketing channel for your brand.

Please note: Due to printing lead times, artwork must be submitted 30 days prior to printing.

Let’s get started!

FAQs

It is a high impact advertising platform that is delivered directly into the hands and homes of predominantly employed, middle-class adults aged 18 to 49 in the LSM 7-10 demographic.

Advertising on food packaging is more cost effective than broadcast media and you don’t have to compete with other news and placements to get noticed. It takes you right into the homes of people when they are most likely to be in a positive, relaxed state of mind. There is no page to turn or mouse to click, which translates into more time spent with your brand.

Yes. We offer full-colour process wraps of the entire pizza box. The printing is magazine quality and makes for a powerful and compelling advertisement.

Production lead time is 5 weeks from when you have confirmed your booking and your artwork has been approved.

Absolutely. You own the space and can add a coupon, QR code, SMS number or anything else to your creative to increase engagement or make people take note.

If you’ve ever been to a pizzeria, you’ll know that they’re usually tight on space. As such, owners don’t want stacks of boxes sitting around taking up space. In fact, most pizzerias place weekly orders so that they don’t have to store too many boxes at any one time. Vendors also supply us with monthly sales reports which we then compare with their order history.

Yes! Although pizza is popular every day, research has established that most pizzas are delivered on Fridays, Saturdays, and Sundays. This leisure time is sought after by advertisers as ideal for communicating their message.

Everybody eats pizza! Approximately  80% of South-Africans have either eaten pizza at a restaurant or as a takeaway in the last 3 months. However, the groups who eat the most pizza are young, educated adults, teens, and two-income families with kids.

Anyone who wants to reach upper LSM audiences in a powerful way.